Marie-Louise Back

Critic
DISC Type : C

Chief Operating Officer at 3 Danmark

Copenhagen, Capital Region of Denmark, Denmark

Overview

Marie-Louise Back is the Chief Operating Officer at 3 Danmark, having been promoted from Chief Commercial Officer. With an extensive background in the telecommunications sector, including senior roles at TDC Erhverv, and a law degree from the University of Copenhagen, she is a proven leader in driving commercial growth, business development, and change management.

Outside of her executive career, Marie-Louise lives in Gentofte with her husband and three children.

Under her commercial leadership, 3 Danmark grew to become the nations second-largest telecommunications company.

Personality Overview

Information Seeker

Precise

Critic

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Commercial Growth
Has a strong focus on customer growth and strengthening 3's commercial position in a highly competitive market, leading to significant business expansion.
Customer Experience
Emphasizes a customer-oriented mindset and developing the business to enhance the overall customer journey and satisfaction.
B2B Market
Brought on to intensify focus on the business market, leveraging 3's strong brand and product portfolio to capture further growth in the B2B segment.

Media Appearances

Marie-Louise has no verified media appearances

Work History

3-2025
Chief Operating Officer at 3 Danmark
11-2023 - 2-2025
Chief Commercial Officer at 3 Danmark
12-2022 - 10-2023
Vice President, 3 Business @ 3 Denmark at 3 Danmark
8-2021 - 12-2022
Senior Vice President, Markets & SMB Inside Sales at TDC Erhverv
12-2019 - 8-2021
Vice President, TDC Erhverv, Tribe Lead SMB inside sales at TDC Erhverv

Education

1999 - 2002
Kandidat i jura from Københavns Universitet - University of Copenhagen
1996 - 1999
Bachelor i jura from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 23 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : Chief Operating Officer at 3 Danmark
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Insights For Selling To Marie-Louise

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie-Louise is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marie-Louise

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marie-Louise move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marie-Louise take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marie-Louise

Personality Compatibility


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