Marina L.

Questioner
DISC Type : c

Global Marketing Manager at AI/R

Porto Alegre, Rio Grande do Sul, Brazil

Overview

Marina L. is a Global Marketing Manager at AI/R with over 14 years of experience in the technology sector. She leads a team of 15 professionals, focusing on brand positioning and data-driven results. She holds masters degrees from Unisinos in Brazil and Université de Poitiers in France.

Marina is passionate about fostering high-performing teams and driving growth in dynamic, international environments. She has a proven track record of leading complex projects, including major brand repositioning initiatives and orchestrating large-scale international events.

She recently led her team through 7 successful brand rebrandings, delivering over 1, 800 assets in just a few months.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Brand Repositioning
She has managed multiple brand repositioning projects, including the recent rebranding of seven tech brands at AI/R and launching a new visual identity for Compass UOL.
Team Leadership
She is passionate about building high-performing teams and currently leads a group of 15 marketing professionals, having restructured the department since joining AI/R.
International Events
She has experience organizing major international events, such as "The North Summit" at the Harvard Club in Boston, and recently spoke at an AWS Partners Marketing Academy event.

Media Appearances

Marina has no verified media appearances

Work History

1-2025
Global Marketing Manager at AI/R
12-2022 - 12-2024
Digital Marketing Coordinator at Compass UOL
11-2020 - 11-2022
Marketing Specialist at Grupo Habitasul
7-2020 - 10-2020
Gestora de Projetos at HappyHouse
7-2019 - 4-2020
Coordenadora de Marketing at Kopstein

Education

2019 - 2021
Master Administration des Entreprises (MAE) from Université de Poitiers
2019 - 2021
Mestrado em Gestão de Negócios from Unisinos

More Information

Social Presence :

Prographics :

Exp : 6 Location : Porto Alegre, Rio Grande do Sul, Brazil Job Level : Middle Designation : Global Marketing Manager at AI/R
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Insights For Selling To Marina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Marina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Marina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Marina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Marina

Personality Compatibility


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