Marinta Hernández Castro

Critic
DISC Type : C

Valuation Analyst at Kroll

United Kingdom

Overview

Marinta is a marketing student at the London School of Economics, building on her experience as a Valuation Analyst at Kroll. With a finance degree from Tecnológico de Monterrey, she excels at bridging data-driven analysis with creative brand strategy to create long-term value.

She is passionate about understanding what makes businesses truly valuable beyond the numbers, focusing on how brands build relevance and trust with their audiences. Her interests lie at the intersection of financial analysis and brand identity, exploring how one informs the other for enduring impact.

Unique fact: She once designed a national strategy to expand the Dallas Cowboys fan base in Mexico.

Personality Overview

Objective Thinker

Critic

Precise

They don’t appreciate bells and whistles unless backed by data.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Brand Strategy
Her current studies and passion focus on how companies build lasting relevance and translate insight into identity.
Marketing Analytics
Combines her background in financial analysis with marketing, emphasizing data-driven decisions and creative execution over hyper-personalization.
Portfolio Valuation
Previously worked as a Valuation Analyst at Kroll, assessing the strategic and financial positioning of over 50 companies for VC/PE portfolios.

Media Appearances

Marinta has no verified media appearances

Work History

12-2023 - 7-2025
Valuation Analyst at Kroll
8-2022 - 5-2023
Finance Intern at Huawei
10-2021 - 10-2021
Intern at FSTX
1-2020 - 1-2020
Intern at Dux Capital
8-2019 - 12-2019
Consultor at Dallas Cowboys

Education

9-2025 - 9-2026
Msc Marketing from The London School of Economics and Political Science (LSE)
8-2018 - 12-2022
B.A Financial Management from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 2 Location : United Kingdom Job Level : N/A Designation : Valuation Analyst at Kroll
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Insights For Selling To Marinta

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marinta is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Marinta

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Marinta move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Marinta take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Marinta

Personality Compatibility


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