Marisabel Herrera in

Marisabel Herrera

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Director, Field and Events Marketing at BigID
📍 United States

Marisabel Herrera is a creative and results-focused marketing leader with over 10 years of experience in the technology and consumer goods industries. As the Director of Field & Events Marketing at BigID, she specializes in strategic brand management, particularly in Global and Latin America markets. Colleagues describe her as a high-impact, collaborative, and savvy professional.

Possessing a global mindset, Marisabel is fully bilingual in English and Spanish with an intermediate proficiency in Portuguese. Her interests include following major consumer brands such as PepsiCo and Nike, alongside technology leaders like Cisco and Motorola, reflecting her diverse professional background.

She has a unique career history that spans from tech giants like Cisco and Motorola to marketing innovators like the NBA.

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Experience
13 Years
Current Role
Director, Field and Events Marketing
Job Level
Mid-senior
Location
United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Marisabel cares about

Latin America Markets
She has extensive experience leading marketing strategy for the LATAM region, having grown the accessory business 38% for Motorola and led her team to over-target results at Automation Anywhere.
Event Marketing
A core specialty, she has led the planning and execution of over 20 trade and consumer events in a previous role and now directs this function for BigID.
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Career

Work history

1-2022
Director, Field and Events Marketing
BigID
4-2015 - 9-2017
Director, Trade Marketing & Events
Jazwares, LLC
1-2013 - 3-2015
Partner Marketing Manager, Americas
Cisco Systems
5-2008 - 10-2012
Marketing Manager
Motorola
1-2022
Head of Latin America Field & Partner Marketing
Automation Anywhere
In the press

Media appearances

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Education
2005 - 2007
MBA
Florida International University - College of Business
1994 - 1997
Bachelor of Business Administration
Florida International University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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