Marisela Medina

Energizer
DISC Type : I

Head of GTM at Lumos

Las Vegas, Nevada, United States

Overview

Marisela Medina is the Head of GTM at Lumos, specializing in AI-driven systems to scale B2B prospecting without increasing headcount. Her career highlights include boosting Net Revenue Retention to 118% and sourcing $3. 2M in pipeline. She is a University of Nevada-Las Vegas graduate.


She has helped clients generate over 4, 500 booked meetings using fully automated, AI-driven campaigns.

Personality Overview

Enthusiastic

Full Of Energy

Big Picture Person

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are people oriented, friendly and like creating new connections.

Topics They Care About

AI-Driven Outbound
Helps B2B companies replace manual prospecting with automated, signal-based outbound systems to scale growth without increasing headcount.
GTM Strategy
As Head of GTM, she designs "Done-For-You" campaign structures that leverage AI for personalization at scale, aiming to reduce customer acquisition costs.
Revenue Retention
Previously increased Net Revenue Retention (NRR) from 98% to 118% by launching a new strategic business review playbook.

Media Appearances

Marisela has no verified media appearances

Work History

11-2025
Head of GTM at Lumos
10-2024 - 11-2025
Director of Customer Success at Outbound System
9-2021 - 10-2024
Account Manager at Cleverly
8-2019 - 10-2021
Sales Development Representative at Ramp

Education

Bachelor's degree from University of Nevada-Las Vegas

More Information

Social Presence :

Prographics :

Exp : 6 Location : Las Vegas, Nevada, United States Job Level : Mid-senior Designation : Head of GTM at Lumos
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Insights For Selling To Marisela

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid cutting into their flow
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marisela is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Marisela

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Marisela move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Marisela take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Marisela

Personality Compatibility


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