Marita Kinnunen

Examiner
DISC Type : cs

Head of B2B digital services, IT at Kesko - K-Group

Helsinki, Uusimaa, Finland

Overview

Marita has no verified overview

Personality Overview

Process Oriented

Late Adopter

Status Quo Seeker

Being observant comes to them naturally.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

Marita has no verified topics they care about

Media Appearances

Marita has no verified media appearances

Work History

3-2022
Head of B2B digital services, IT at Kesko - K-Group
4-2019 - 2-2022
Head of Category Management and BtoB eCom, IT at Kesko - K-Group
11-2018 - 4-2019
Senior IT Business Partner at Kesko - K-Group
1-2018 - 10-2018
IT Director at Kesko Oyj
3-2016 - 9-2016
IT Director at Kesko Oyj

Education

1988 - 1990
Information Technology from Joensuun kauppaopisto
1983 - 1985
Elintarvikelaborantin opintolinja from Ylä-Savon ammattikoulu

More Information

Social Presence :

Prographics :

Exp : 26 Location : Helsinki, Uusimaa, Finland Job Level : Mid-senior Designation : Head of B2B digital services, IT at Kesko - K-Group
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Insights For Selling To Marita

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marita is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Marita

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Marita move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Marita take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Marita

Personality Compatibility


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