Mariya Burke

Examiner
DISC Type : cs

Head of gMG Marketing at Alexion Pharmaceuticals, Inc.

Boston, Massachusetts, United States

Overview

Mariya has no verified overview

Personality Overview

Tough To Convince

Unexpressive

Process Oriented

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. Being observant comes to them naturally.

Topics They Care About

Mariya has no verified topics they care about

Media Appearances

Mariya has no verified media appearances

Work History

1-2023
Head of gMG Marketing at Alexion Pharmaceuticals, Inc.
2-2022 - 12-2022
Head of NF1 PN Marketing and TLL at Alexion Pharmaceuticals, Inc.
1-2021 - 1-2022
Senior Director, US Marketing aHUS at Alexion Pharmaceuticals, Inc.
4-2016 - 2-2018
Brand Lead, US Marketing Hematology at Shire
1-2015 - 4-2016
Associate Director, Chief of Staff Hematology Division at Baxalta

Education

2004 - 2006
Master of Business Administration - MBA from University of Notre Dame
1999 - 2003
Bachelor of Science from Technical University of Sofia

More Information

Social Presence :

Prographics :

Exp : 16 Location : Boston, Massachusetts, United States Job Level : Mid-senior Designation : Head of gMG Marketing at Alexion Pharmaceuticals, Inc.
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Insights For Selling To Mariya

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mariya is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mariya

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Mariya move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mariya take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mariya

Personality Compatibility


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