Mark Alexander

Examiner
DISC Type : cs

Head of Digital Tech & Operations at ScottishPower

Glasgow, Scotland, United Kingdom

Overview

Mark Alexander is the Head of Digital Tech & Operations at ScottishPower, with over 15 years of experience in the software industry. A customer-focused solutions architect, his expertise spans IT/OT integration, IoT, and AI for smart grids. He holds a First Class BSc in Computer Science from the University of Strathclyde.

Mark is a past medallist for the "Young IT Practitioner of the Year" award.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Digital Innovation
As Head of Digital Tech, he is responsible for the technology, architecture, and operations that drive innovation within ScottishPower's UK Energy Retail division.
Building Tech Teams
He is actively hiring for senior engineering and program management roles in mobile, security, and cyber security to grow his team's capabilities.
Smart Grid Technology
His background includes architecting solutions for IT/OT integration, Industrial IoT, and event-driven systems to support the demands of a modern smart grid.

Media Appearances

Mark has no verified media appearances

Work History

3-2020
Head of Digital Tech & Operations at ScottishPower
3-2020
Head of Technology (Digital) at ScottishPower
2-2018 - 3-2020
Solutions Architect at ScottishPower
7-2012 - 2-2018
Principal Architect at Verint-Systems
2008 - 2012
Principal Architect at KANA Software

Education

1999 - 2003
First Class BSc (Hons) Computer Science from University of Strathclyde
1991 - 1999
Education details unavailable from Hutchesons' Grammar School

More Information

Social Presence :

Prographics :

Exp : 22 Location : Glasgow, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Digital Tech & Operations at ScottishPower
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Mark

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Mark take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Mark

Personality Compatibility


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