Mark Beard

Energizer
DISC Type : I

IT Service and Operations Director at PureGym

Colchester, England, United Kingdom

Overview

Mark is a service and operations leader with over 30 years of experience driving change and managing high-pressure IT environments for major UK brands like PureGym, Whitbread, Sky, and easyJet. Colleagues have described him as highly professional, credible, and knowledgeable, with a proven track record of building and empowering successful teams to deliver business-enabling IT services.

Personality Overview

Believer

Informal

Relationship Oriented

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are always positive and upbeat, so take their promises with a pinch of salt. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

IT Operations Leadership
He has a three-decade career in senior IT leadership, focusing on service delivery and operations for companies like PureGym, Whitbread, and easyJet.
Driving Business Change
His personal introduction highlights that leading and driving change is the aspect of his work he enjoys the most.
Building Empowered Teams
His profile emphasizes a track record of creating motivated teams that are empowered to deliver high-quality IT services.

Media Appearances

Mark has no verified media appearances

Work History

10-2022
IT Service and Operations Director at PureGym
3-2022 - 10-2022
Head of Technical Services (interim) at PRS for Music
5-2019 - 11-2021
Head of Technology Operations at Whitbread
1-2016 - 5-2019
Global Head of Service and Infrastructure at Collinson
6-2008 - 12-2015
Head of Service Delivery at easyJet

Education

1978 - 1983
Education details unavailable from St Joan of Arc RC School

More Information

Social Presence :

Prographics :

Exp : 42 Location : Colchester, England, United Kingdom Job Level : Mid-senior Designation : IT Service and Operations Director at PureGym
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mark

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mark take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mark

Personality Compatibility


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