Mark Bergen

Observer
DISC Type : ic

Senior Reporter (and occasional editor) at Bloomberg News

London, England, United Kingdom

Overview

Mark Bergen is a Senior Reporter for Bloomberg News based in London, where he covers technology across Europe, the Middle East, and Africa, with a focus on artificial intelligence. He holds a Masters in Public Policy from the University of Chicago and is a recognized expert on Google.

Originally from Ohio, Mark has worked as a freelance reporter from various international locations, including India, which he describes as a beloved country. He majored in sociology at The College of Wooster and values his liberal arts education for teaching him how to ask questions and interrogate complex subjects.

He is the author of "Like, Comment, Subscribe, " considered the definitive book on the history of YouTube and its cultural impact.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

History of YouTube
Authored the book "Like, Comment, Subscribe, " a comprehensive narrative history of YouTube's rise and chaotic impact on media, culture, and society.
Artificial Intelligence
His current reporting beat at Bloomberg was recently expanded to include a focus on digging into artificial intelligence and its geopolitical implications.
Google & Alphabet
Has covered Google and its parent company, Alphabet, for over seven years, breaking numerous stories about the company's successes and scandals.

Media Appearances

Mark has no verified media appearances

Work History

1-2026
Senior Reporter (and occasional editor) at Bloomberg News
3-2023 - 1-2026
Reporter at Bloomberg News
9-2016 - 2-2023
Reporter at Bloomberg News
4-2015 - 9-2016
Reporter at Recode
3-2014 - 4-2015
Mobile Reporter at Advertising Age

Education

2010 - 2012
Masters of Public Policy from University of Chicago
2003 - 2007
BA from The College of Wooster

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Reporter (and occasional editor) at Bloomberg News
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mark take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Mark

Personality Compatibility


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