Mark Berryman

Evaluator
DISC Type : cds

Managing Director, Services at British Gas

London, England, United Kingdom

Overview

Mark Berryman is the Managing Director of Services at British Gas, overseeing a business worth over £8bn with 22, 000 employees. An experienced board-level leader from both PLC and Private Equity environments, he specializes in commercial strategy, sales, and customer experience. He is a graduate of the INSEAD Advanced Management Program.

He has a strong background in international business, having previously built and managed operations in 13 countries across EMEA and Australia for Domestic & General. He also founded his own consultancy to provide strategic guidance and coaching to business leaders.

Unique fact: He was responsible for turning around British Gass HomeCare and Insurance portfolio, a business with circa £1bn in revenue and 3 million customers.

Personality Overview

Quality Focused

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Customer Experience
His career has a consistent focus on customer-centric strategy and experience, which is a key part of his leadership roles at British Gas.
International Growth
As Managing Director, International at Domestic & General, he successfully built and scaled businesses across 13 countries in Europe and Australia.
Strategic Partnerships
Has a track record of building long-term partnerships with top global brands and recently collaborated with Salesforce to drive innovation and growth.

Media Appearances

Mark has no verified media appearances

Work History

3-2025
Managing Director, Services at British Gas
1-2024 - 2-2025
Commercial & Customer Experience Director at British Gas
1-2023 - 1-2024
Director - Corporate Development - HomeCare & Insurance / Protection Business at British Gas
5-2018 - 3-2025
Founder & CEO at Berryman Consultancy & Coaching
1-2014 - 4-2018
Managing Director, International; Board Director at Domestic & General

Education

2015 - 2015
Advanced Management Programme (AMP) from INSEAD
2000 - 2003
Associateship (ACII) from Chartered Insurance Institute

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, Services at British Gas
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Mark

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Mark take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Mark

Personality Compatibility


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