Mark Coates in

Mark Coates

Observer · DISC type ci
GM and VP EMEA at Verkada at Verkada
📍 United Kingdom

Mark Coates is the GM and VP of EMEA for Verkada, specializing in AI-powered physical security. With nearly 30 years of experience, he has a proven track record of scaling EMEA operations and driving double-digit revenue growth for technology companies like Gigamon and Digital Realty. He attended Birmingham City University and Thames Valley University.

Based on his career trajectory and professional interests, Mark appears passionate about business leadership and high-level strategy. He actively engages with industry partners and events, demonstrating a commitment to fostering strong professional relationships and staying at the forefront of technology trends.

What stood out to him when joining Verkada was the "ambition of the team and the momentum theyve already built. "

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Experience
25 Years
Current Role
GM and VP EMEA at Verkada
Job Level
Senior
Location
United Kingdom
Personality Overview

How Mark shows up

Curious
Value Driven
Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Priorities

Topics Mark cares about

AI in Security
Leads a company focused on modernizing physical security with a single, AI-driven, cloud-based platform to protect people and places.
EMEA Market Growth
Has a consistent track record of driving record performance and double-digit revenue growth for EMEA regions at multiple major technology firms.
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Career

Work history

1-2026
GM and VP EMEA at Verkada
Verkada
4-2022 - 1-2026
Vice President EMEA
Gigamon
2-2019 - 3-2022
Vice President EMEA North & West
Digital Realty
2-2017 - 2-2019
Vice President EMEA
Dtex Systems
4-2015 - 1-2017
Vice President - Emerging Region
Veritas Technologies LLC
In the press

Media appearances

Verkada Appoints Mark Coates as VP of EMEA. Featured in PR Newswire
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Introducing Mark Coates, Verkada's New Vice President of EMEA. Featured in Verkada Blog
+2 more appearances Login to view media
Education
1993 - 1994
Education details unavailable
Birmingham City University
1993 - 1994
Education details unavailable
Thames Valley University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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