Mark Coates

Observer
DISC Type : ci

GM and VP EMEA at Verkada at Verkada

United Kingdom

Overview

Mark Coates is the GM and VP of EMEA for Verkada, specializing in AI-powered physical security. With nearly 30 years of experience, he has a proven track record of scaling EMEA operations and driving double-digit revenue growth for technology companies like Gigamon and Digital Realty. He attended Birmingham City University and Thames Valley University.

Based on his career trajectory and professional interests, Mark appears passionate about business leadership and high-level strategy. He actively engages with industry partners and events, demonstrating a commitment to fostering strong professional relationships and staying at the forefront of technology trends.

What stood out to him when joining Verkada was the "ambition of the team and the momentum theyve already built. "

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They often ask many questions and rely heavily on information and documentation. They are generally good communicators and can be hard to convince.

Topics They Care About

AI in Security
Leads a company focused on modernizing physical security with a single, AI-driven, cloud-based platform to protect people and places.
EMEA Market Growth
Has a consistent track record of driving record performance and double-digit revenue growth for EMEA regions at multiple major technology firms.
Channel Partnerships
Publicly expresses enthusiasm for attending partner events like Computacenter's kickoff and highlights his company being a "proud partner and sponsor" of industry teams.

Media Appearances

Verkada Appoints Mark Coates as VP of EMEA. Featured in PR Newswire

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Introducing Mark Coates, Verkada's New Vice President of EMEA. Featured in Verkada Blog

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Mark Coates takes the helm at Verkada EMEA. Featured in Benchmark Magazine

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Work History

1-2026
GM and VP EMEA at Verkada at Verkada
4-2022 - 1-2026
Vice President EMEA at Gigamon
2-2019 - 3-2022
Vice President EMEA North & West at Digital Realty
2-2017 - 2-2019
Vice President EMEA at Dtex Systems
4-2015 - 1-2017
Vice President - Emerging Region at Veritas Technologies LLC

Education

1993 - 1994
Education details unavailable from Birmingham City University
1993 - 1994
Education details unavailable from Thames Valley University

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Senior Designation : GM and VP EMEA at Verkada at Verkada
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mark take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Mark

Personality Compatibility


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