Mark Coker

Editor
DISC Type : CS

Chief Digital Information Officer at Great Ormond Street Hospital for Children NHS Foundation Trust

Ruislip, England, United Kingdom

Overview

Mark Coker is the Chief Digital Information Officer at Great Ormond Street Hospital, leveraging over 25 years of NHS experience to lead digital transformation and strategic planning. He earned a BSc in Economics and History from Queen Mary University of London and holds an NCSC Senior Information Risk Officer certification.

Beyond his technology leadership role, Mark is a dedicated martial artist. He is a qualified British Taekwondo Assistant Coach, demonstrating a passion for discipline and continuous personal development that complements his professional drive.

He is a co-author of Great Ormond Street Hospitals official AI strategy, aiming to embed artificial intelligence into clinical care and operations.

Personality Overview

Sometimes Friendly

Objective Thinker

Fact-Driven

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They are always well-planned and adopt a systematic approach.

Topics They Care About

AI in Healthcare
He co-authored GOSH's AI strategy to embed AI into clinical care, operations, and research to improve patient outcomes over the next three years.
Digital Transformation
As CDIO, he is a key leader in major initiatives, including the hospital's shift from analogue to digital systems and improving patient-friendly digital tools.
NHS IT Strategy
With over 25 years of experience across various NHS trusts, he has a deep understanding of IT programme delivery and change management in healthcare.

Media Appearances

Mark has no verified media appearances

Work History

6-2025
Chief Digital Information Officer at Great Ormond Street Hospital for Children NHS Foundation Trust
5-2023 - 6-2025
Chief Information Officer at Great Ormond Street Hospital for Children NHS Foundation Trust
2-2021 - 5-2023
Director of ICT at Great Ormond Street Hospital for Children NHS Foundation Trust
1-2019 - 2-2021
Director of IT & Informatics at Royal Brompton & Harefield NHS Foundation Trust
8-2016 - 1-2019
Associate Director Digital Programmes and Systems at London North West Healthcare NHS Trust

Education

6-1996 - 6-1999
BSc Economics and History from Queen Mary University of London

More Information

Social Presence :

Prographics :

Exp : 15 Location : Ruislip, England, United Kingdom Job Level : Leadership Designation : Chief Digital Information Officer at Great Ormond Street Hospital for Children NHS Foundation Trust

Interested in

Sports

Taekwondo

Health & Outdoor

Taekwondo

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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid emotional and informal language, stay objective and to the point instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Mark

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Mark take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Mark

Personality Compatibility


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