Mark Do Couto

Captain
DISC Type : DS

Director Customer Growth at Service Express

Dallas-Fort Worth Metroplex, United States

Overview

Mark is a seasoned sales leader, currently serving as Director of Customer Growth at Service Express. With over 17 years in the industry, primarily at Altair, he specializes in data analytics, AI, and ML solutions, consistently driving significant revenue growth and market expansion. He holds a Bachelor of Commerce from Ryerson University.

Described by colleagues as a proactive, responsive, and relationship-focused professional, Mark is seen as a mentor who invests in his teams career growth. He emphasizes building partnerships based on trust and delivering measurable impact for clients, believing that sales should be centered on customer outcomes rather than transactions.

Unique fact: In a previous role, he achieved an exceptional 325% of his sales quota in a single year through strategic account management.

Personality Overview

Decisive But Calm

Long-Term Thinker

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Third-Party Maintenance
He frequently posts about the evolution of TPM as a proactive strategy for extending hardware lifecycles, optimizing costs, and increasing operational agility for IT leaders.
Value-Based Sales
Recently certified in "Value-Driven Selling, " he champions a sales philosophy centered on partnership, trust, and focusing on the customer’s measurable business outcomes.
Data & AI Strategy
His career is built on leveraging data analytics, AI, and machine learning solutions to drive transformative growth and strategic innovation for global organizations.

Media Appearances

Mark has no verified media appearances

Work History

3-2025
Director Customer Growth at Service Express
1-2021 - 9-2024
SVP Sales, Data Analytics at Altair
1-2018 - 1-2021
VP Sales, Data Analytics at Altair
9-2012 - 12-2017
Sr Sales Director, Financial Services at Altair
1-2011 - 3-2012
System X Sales Specialist | GTA Mid-Market at IBM

Education

2003 - 2007
B.Comm from Ryerson University

More Information

Social Presence :

Prographics :

Exp : 17 Location : Dallas-Fort Worth Metroplex, United States Job Level : Mid-senior Designation : Director Customer Growth at Service Express
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mark

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mark take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mark

Personality Compatibility


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