Mark Holland

Observer
DISC Type : ci

Chief Executive Officer at Choose Your Horizon

Austin, Texas, United States

Overview

Mark Holland is a serial entrepreneur in consumer health, currently leading Choose Your Horizon as CEO. His company provides innovative at-home ketamine therapy for mental health conditions. With a background in building and selling ventures, including a nutraceutical brand, he is focused on expanding access to transformative healthcare solutions. Mark attended Stanfords executive program.

Mark is deeply passionate about revolutionizing mental health treatment and making it more accessible. Based in Austin, he is an active member of YPO and has previously chaired its sustainable business network, reflecting a keen interest in sustainable business practices and community leadership.

He is a pioneer in the legal, at-home psychedelic therapy space, having built a company that has already treated thousands of patients.

Personality Overview

Value Driven

Curious

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Mental Health Innovation
As CEO of Choose Your Horizon, he is focused on providing new treatments like at-home ketamine therapy for depression, anxiety, and PTSD.
Telehealth Expansion
He is actively scaling his company's telehealth platform with the stated goal of providing services to patients in all 50 states.
Consumer Health Ventures
Described as a "serial entrepreneur in the consumer health space, " he previously founded companies for at-home blood testing and nutraceuticals.

Media Appearances

Mark Holland, Choose Health. Featured in Republic

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Choose Health: An Austin Business Spotlight with CEO Mark Holland. Featured in YouTube

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Work History

11-2021
Chief Executive Officer at Choose Your Horizon
1-2019
Founder and Advisor at Choose Health
1-2018 - 9-2022
Managing Partner at CPG Experience
6-2016
Member - YPO Austin at YPO
1-2007 - 3-2017
CEO N America at Lifes2good

Education

2013 - 2013
Executive Program For Growing Companies from Stanford University Graduate School of Business
2005 - 2006
Advanced Degree in Modern Management from Ulster University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Austin, Texas, United States Job Level : Leadership Designation : Chief Executive Officer at Choose Your Horizon
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Mark

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Mark take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Mark

Personality Compatibility


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