Mark McGuinness in

Mark McGuinness

Critic · DISC type C
Integration Director at JTI
📍 Raleigh, North Carolina, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
24 Years
Current Role
Integration Director
Job Level
Mid-senior
Location
Raleigh, North Carolina, United States
Personality Overview

How Mark shows up

Negotiator
Objective Thinker
Critic

It is very likely that they will negotiate pricing or other important terms. They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Mark cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2025
Integration Director
JTI
9-2021 - 3-2025
Marketing Director UK
JTI
4-2020 - 9-2021
Trade and Consumer Activation Director
JTI
2-2017 - 4-2020
Regional Marketing & Sales Director MENEAT
JTI
2-2015 - 1-2017
Marketing Director SECA (South, East & Central Africa)
JTI
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2019
Light Up Programme
INSEAD
2015 - 2015
Leading Business Performance
IESE Business School
2012 - 2012
IMD: Bold2 - Consumer & Trade Marketing
IMD
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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