Mark Nash

Energizer
DISC Type : I

Head of Customer & Marketing at Policy Expert

Leigh-On-Sea, England, United Kingdom

Overview

Mark is the Head of Customer & Marketing at Policy Expert, bringing 20 years of experience from brands like Aviva and Samsung. A Lancaster University BBA graduate, he is described by colleagues as a brilliantly commercial, smart, and collaborative marketing leader who excels in strategy and data-driven decisions.

Outside of his professional life, Mark is a proud family man who publicly celebrates the creative achievements of his partner, Alice Walker, a freelance creative stylist, and their daughter, Alma. He actively champions his partners business ventures on social platforms.

He once highlighted how his partners and daughters creative work was featured in Harrods during Halloween.

Personality Overview

Big Picture Person

Imaginative

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Customer-Centricity
He is expanding his team's focus to ensure great customer outcomes, directly tying into his efforts to deliver on Consumer Duty regulations.
Brand Elevation
Actively seeking new talent to join his team, he is focused on elevating the Policy Expert brand and shaping its future identity.
Data-Driven Marketing
Peers note his strength in analyzing data to make informed decisions and develop marketing strategies that resonate.

Media Appearances

Mark has no verified media appearances

Work History

8-2024
Head of Customer & Marketing at Policy Expert
4-2023 - 8-2024
Marketing Director at The Health Lottery Ltd
1-2022 - 4-2023
Head of Marketing Strategy & Planning at Aviva
1-2021 - 12-2021
Marketing Effectiveness & Insight Lead at Aviva
1-2017 - 12-2020
Senior Marketing Strategist at Hiscox

Education

1998 - 2002
BBA from Lancaster University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Leigh-On-Sea, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer & Marketing at Policy Expert
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Mark

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Mark take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mark

Personality Compatibility


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