Marta Busse

Critic
DISC Type : C

Principal Scientist at Abzena

Greater Cambridge Area, United Kingdom

Overview

Marta has no verified overview

Personality Overview

Critic

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Marta has no verified topics they care about

Media Appearances

Marta has no verified media appearances

Work History

4-2023
Principal Scientist at Abzena
3-2022 - 4-2023
Senior Scientist, Analytics at Abzena
1-2021 - 3-2022
Senior Scientist, Drug Development at Engitix Therapeutics
3-2019 - 1-2021
Senior Scientist at Abcam
5-2018 - 3-2019
Research Associate at Imperial College London

Education

Doctor of Philosophy (PhD) from Uppsala University
Master of Science (MSc) from Jagiellonian University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Cambridge Area, United Kingdom Job Level : Mid-senior Designation : Principal Scientist at Abzena
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Insights For Selling To Marta

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marta is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Marta

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Marta move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marta take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marta

Personality Compatibility


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