Martha Castano

Sharpshooter
DISC Type : DC

Lifecycle Marketing at Paystand

Canada

Overview

Martha has no verified overview

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Martha has no verified topics they care about

Media Appearances

Martha has no verified media appearances

Work History

10-2025
Lifecycle Marketing at Paystand
11-2022 - 1-2026
Director of Demand Generation Campaigns at Paystand
4-2022 - 10-2022
Demand Gen Campaigns Manager at Paystand
10-2021 - 4-2022
Digital Marketing Specialist - North America at ElectroNeek
11-2019 - 7-2021
Digital Marketing Specialist at Trusted Dispatch Inc.

Education

2013 - 2014
Master's degree from EAE Business School
2013 - 2014
Master's degree from Universidad Camilo José Cela

More Information

Social Presence :

Prographics :

Exp : 10 Location : Canada Job Level : N/A Designation : Lifecycle Marketing at Paystand
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Martha

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • They can take decisions very fast if you manage to convince them.
  • Can Martha take some risk or not?

  • The risks don’t matter much to them.

You And Martha

Personality Compatibility


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