Martha Sheridan

Wildcard
DISC Type : sic

President and CEO at Meet Boston

Boston, Massachusetts, United States

Overview

Martha has no verified overview

Personality Overview

ROI Driven

Curious But Skeptical

Requires Proof

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Martha has no verified topics they care about

Media Appearances

Martha has no verified media appearances

Work History

2-2019
President and CEO at Meet Boston
1-2019
President and CEO-Elect at Meet Boston
6-2006 - 12-2018
President and CEO at Providence Warwick CVB
2000 - 2006
Vice President, Sales at Discover Newport

Education

1979 - 1983
Bachelor’s Degree from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 25 Location : Boston, Massachusetts, United States Job Level : Leadership Designation : President and CEO at Meet Boston
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Insights For Selling To Martha

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martha is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Martha

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Martha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Martha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Martha

Personality Compatibility


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