Martijn Delahaye in

Martijn Delahaye

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Directeur Marketing & Communicatie at AFAS Software
📍 Leusden, Utrecht, Nederland, Netherlands

Martijn is the Director of Marketing & Communication at AFAS Software, a role he has held since 2015. With a focus on product, customer, and culture, he champions a B2B marketing philosophy of merkbaar boven meetbaar (noticeable over measurable), driving impactful campaigns and unconventional sponsorships. He graduated from Fontys University of Applied Sciences.

Outside of his director role, Martijn is a family man with three children and a dog. He prioritizes his family and enjoys early weekend mornings walking in the woods. He is also part of the companys Party Squad, planning events for colleagues, and maintains a personal blog, Tjanie. nl.

His core marketing philosophy is impactful B2B marketing is noticeable over measurable and action over data.

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Experience
21 Years
Current Role
Directeur Marketing & Communicatie
Location
Leusden, Utrecht, Nederland, Netherlands
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Martijn cares about

B2B Marketing Philosophy
Advocates for 'merkbaar boven meetbaar' (noticeable over measurable), focusing on impactful campaigns, events, and sponsorships rather than just metrics.
Company Culture
Heavily focused on culture, as shown by his involvement in the company's party committee and his emphasis on building a strong, collaborative team.
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Career

Work history

12-2015
Directeur Marketing & Communicatie
AFAS Software
1-2012
Party Squad aka Feestcommissie aka PV
AFAS Software
5-2010
AFAS Webcare Team
AFAS Software
1-2003 - 10-2005
Accountmanager
KEMBO
1-2000 - 12-2002
Commercial Purchaser
KEMBO
In the press

Media appearances

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Education
2006 - 2016
ERP en Marketing
AFAS Academy
1995 - 1999
HBO
Fontys University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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