Martijn Delahaye

Critic
DISC Type : C

Directeur Marketing & Communicatie at AFAS Software

Leusden, Utrecht, Nederland, Netherlands

Overview

Martijn is the Director of Marketing & Communication at AFAS Software, a role he has held since 2015. With a focus on product, customer, and culture, he champions a B2B marketing philosophy of merkbaar boven meetbaar (noticeable over measurable), driving impactful campaigns and unconventional sponsorships. He graduated from Fontys University of Applied Sciences.

Outside of his director role, Martijn is a family man with three children and a dog. He prioritizes his family and enjoys early weekend mornings walking in the woods. He is also part of the companys Party Squad, planning events for colleagues, and maintains a personal blog, Tjanie. nl.

His core marketing philosophy is impactful B2B marketing is noticeable over measurable and action over data.

Personality Overview

Negotiator

Precise

Objective Thinker

They enjoy working alone and do not rely on others very often.  They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

B2B Marketing Philosophy
Advocates for 'merkbaar boven meetbaar' (noticeable over measurable), focusing on impactful campaigns, events, and sponsorships rather than just metrics.
Company Culture
Heavily focused on culture, as shown by his involvement in the company's party committee and his emphasis on building a strong, collaborative team.
Unconventional Sponsorship
Oversees AFAS's distinctive sponsorship choices, such as with AZ Alkmaar and AFAS Live, to build the brand in non-traditional B2B ways.

Media Appearances

Martijn has no verified media appearances

Work History

12-2015
Directeur Marketing & Communicatie at AFAS Software
1-2012
Party Squad aka Feestcommissie aka PV at AFAS Software
5-2010
AFAS Webcare Team at AFAS Software
1-2003 - 10-2005
Accountmanager at KEMBO
1-2000 - 12-2002
Commercial Purchaser at KEMBO

Education

2006 - 2016
ERP en Marketing from AFAS Academy
1995 - 1999
HBO from Fontys University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 21 Location : Leusden, Utrecht, Nederland, Netherlands Job Level : N/A Designation : Directeur Marketing & Communicatie at AFAS Software
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Insights For Selling To Martijn

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martijn is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Martijn

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Martijn move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Martijn take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Martijn

Personality Compatibility


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