Martijn is the Director of Marketing & Communication at AFAS Software, a role he has held since 2015. With a focus on product, customer, and culture, he champions a B2B marketing philosophy of merkbaar boven meetbaar (noticeable over measurable), driving impactful campaigns and unconventional sponsorships. He graduated from Fontys University of Applied Sciences.
Outside of his director role, Martijn is a family man with three children and a dog. He prioritizes his family and enjoys early weekend mornings walking in the woods. He is also part of the companys Party Squad, planning events for colleagues, and maintains a personal blog, Tjanie. nl.
His core marketing philosophy is impactful B2B marketing is noticeable over measurable and action over data.
Read the full overview →They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms. They prefer to do logical analysis and value evidence over emotions.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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