Martin Burton

Examiner
DISC Type : sc

Vice President, E-Commerce, EMEA at Michael Kors

London, England, United Kingdom

Overview

Martin has no verified overview

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Martin has no verified topics they care about

Media Appearances

Martin has no verified media appearances

Work History

6-2022
Vice President, E-Commerce, EMEA at Michael Kors
5-2019 - 5-2022
Senior Director of E-Commerce, EMEA at Michael Kors
6-2016 - 4-2019
Director of Ecommerce, EMEA at Michael Kors
9-2022
IMRG Advisory Board Member at IMRG
1-2014 - 6-2016
Head Of E-Commerce at Fred Perry

Education

1997 - 2001
BSc from Aston University
2010 - 2013
Msc from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President, E-Commerce, EMEA at Michael Kors
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Insights For Selling To Martin

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Martin is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Martin

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Martin move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Martin take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Martin

Personality Compatibility


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