Mary Wallace in

Mary Wallace

Trailblazer · DISC type DI
Senior Director, Marketing Technology and Data, IIRIS at Informa
📍 Harrisburg, Pennsylvania, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
29 Years
Current Role
Senior Director, Marketing Technology and Data, IIRIS
Job Level
Senior
Location
Harrisburg, Pennsylvania, United States
Personality Overview

How Mary shows up

Persuasive
Assertive
Achievement-Oriented

They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Priorities

Topics Mary cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2021
Senior Director, Marketing Technology and Data, IIRIS
Informa
10-2018 - 6-2021
Senior Director, Marketing Optimization, Fashion
Informa
2008
Marketing Consultant
Wallace Consulting
1-2016 - 10-2018
Director, Marketing Technology
UBM plc
8-2013 - 6-2015
VP Marketing Services
Activate - Insights. Engagement. Action.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1994 - 1999
MSIS
Capital College, Pennsylvania State University
1984 - 1988
BA
Seton Hill University
1987 - 1987
NA
Richmond American University London
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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