Matt Crawley

Inspirer
DISC Type : id

Chief Data Officer at Lebara

London, England, United Kingdom

Overview

Matt Crawley is the Chief Data Officer at Lebara, where he leverages his expertise in data strategy, governance, and AI to drive business value. A University of Bristol graduate, he is a recognized thought leader who has been named to the DataIQ EMEA 100 list for both 2024 and 2025.

He is passionate about cultivating data-centric environments and building high-performing teams to deliver tangible results.

Under his leadership, Lebaras data team won major DataIQ awards for three consecutive years, including Best Transformation with Data in Europe.

Personality Overview

Achievment Oriented

Charming & Persuasive

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Data Transformation
His core professional mission is helping organizations transform by putting data at the heart of decision-making, leading his team to win transformation awards.
AI & Data Innovation
He is a featured speaker on breakthroughs in data and AI, and his team was recognized with an award for 'Breakthrough with Data or AI'.
Building Data Teams
He frequently praises his team's accomplishments and previously built an analytics team from the ground up at BT, showing a focus on talent development.

Media Appearances

Matt Crawley, Chief Data Officer, Lebara - DataIQ. Featured in DataIQ

See Now

Work History

11-2022
Chief Data Officer at Lebara
3-2021 - 11-2022
Head Of Analytics & Data Science at Lebara
3-2019 - 3-2021
Head of Customer Base Analytics at BT
7-2016 - 3-2019
Senior Insight Manager at BT
5-2015 - 6-2016
Lead Strategic Insight Analyst - Professional Services at Sky IQ

Education

2010 - 2013
Bachelor of Science (BSc) from University of Bristol
2008 - 2010
A Levels from St John the Baptist Sixth Form College, Woking

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Data Officer at Lebara
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Clearly address the competitive aspects

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Matt

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Matt take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Matt

Personality Compatibility


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