Matt Crawley in

Matt Crawley

Inspirer · DISC type id
Chief Data Officer at Lebara
📍 London, England, United Kingdom

Matt Crawley is the Chief Data Officer at Lebara, where he leverages his expertise in data strategy, governance, and AI to drive business value. A University of Bristol graduate, he is a recognized thought leader who has been named to the DataIQ EMEA 100 list for both 2024 and 2025.

He is passionate about cultivating data-centric environments and building high-performing teams to deliver tangible results.

Under his leadership, Lebaras data team won major DataIQ awards for three consecutive years, including Best Transformation with Data in Europe.

Read the full overview →
Experience
12 Years
Current Role
Chief Data Officer
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Matt shows up

Achievment Oriented
Charming & Persuasive
Generous

They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Matt cares about

Data Transformation
His core professional mission is helping organizations transform by putting data at the heart of decision-making, leading his team to win transformation awards.
AI & Data Innovation
He is a featured speaker on breakthroughs in data and AI, and his team was recognized with an award for 'Breakthrough with Data or AI'.
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Career

Work history

11-2022
Chief Data Officer
Lebara
3-2021 - 11-2022
Head Of Analytics & Data Science
Lebara
3-2019 - 3-2021
Head of Customer Base Analytics
BT
7-2016 - 3-2019
Senior Insight Manager
BT
5-2015 - 6-2016
Lead Strategic Insight Analyst - Professional Services
Sky IQ
In the press

Media appearances

Matt Crawley, Chief Data Officer, Lebara - DataIQ. Featured in DataIQ
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Education
2010 - 2013
Bachelor of Science (BSc)
University of Bristol
2008 - 2010
A Levels
St John the Baptist Sixth Form College, Woking
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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