Richard Darwent

Wildcard
DISC Type : ics

Chief Financial Officer at Lebara

London Area, United Kingdom

Overview

Richard Darwent is the Chief Financial Officer at Lebara, leveraging senior finance experience from roles at TalkTalk, Saga plc, and Tesco. A Lancaster University graduate and a qualified Chartered Accountant (ACA), his background spans the telecommunications and retail sectors, including international experience in Malaysia.

He recently played a key role in Lebaras acquisition by Waterland Private Equity, a pivotal moment for the companys ongoing growth journey. He also previously co-founded an e-commerce company, demonstrating entrepreneurial experience.

Personality Overview

Curious But Skeptical

Requires Proof

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Private Equity Deals
He recently announced and expressed enthusiasm for Lebara's acquisition by Waterland Private Equity, highlighting his focus on fostering business growth through major transactions.
European Markets
Is actively involved in hiring for roles that span across Lebara's five European markets, indicating a focus on cross-border team building and international operations.
Corporate Finance
His career includes CFO and senior finance director roles at major corporations like TalkTalk and Tesco, showing deep expertise in managing large-scale financial strategy.

Media Appearances

Richard has no verified media appearances

Work History

10-2020
Chief Financial Officer at Lebara
10-2018 - 10-2020
CFO Consumer & Group Procurement Director at TalkTalk
5-2016 - 10-2018
CFO-Saga Services at Saga plc.
5-2013 - 5-2016
CFO, IT and Procurement Director Tesco Malaysia at Tesco PLC
5-2011 - 5-2013
Finance Director - UK Commercial at Tesco PLC

Education

1989 - 1992
Education details unavailable from Lancaster University
ACA from ICAEW

More Information

Social Presence :

Prographics :

Exp : 28 Location : London Area, United Kingdom Job Level : Leadership Designation : Chief Financial Officer at Lebara
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Richard

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Richard take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Richard

Personality Compatibility


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