Matt Landin, MBA

Evaluator
DISC Type : Sdc

Senior Director, Pharmacy Growth and Affordability at Medica

Greater Minneapolis-St. Paul Area, United States

Overview

Matt Landin is a senior healthcare executive at Medica with over 20 years of experience in pharmacy strategy and product innovation. He focuses on creating solutions to improve affordability and clinical outcomes. People who have worked with him describe him as passionate, innovative, and collaborative.

He holds an MBA from the University of St. Thomas and is Pragmatic Marketing Certified. Throughout his career, he has successfully developed and launched 14 market-leading products.

He has held full P&L responsibility for business units with revenues up to $400M.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Healthcare Affordability
His current role at Medica is Senior Director of Pharmacy Growth and Affordability, making this a central professional focus.
Pharmacy Growth Strategy
He has over two decades of experience driving pharmacy strategy for health plans and has managed portfolios worth hundreds of millions in revenue.
Innovative Product Development
He has launched 14 products, won an Innovation Accelerator award, and is praised for his vision in taking product development to the next level.

Media Appearances

Matt has no verified media appearances

Work History

10-2024
Senior Director, Pharmacy Growth and Affordability at Medica
11-2021 - 3-2024
Director, Pharmacy Products and Strategic Partnerships at Humana
10-2020 - 10-2021
Vice President, Operations at Optum
12-2019 - 8-2020
Managing Director at Starkey Hearing
8-2017 - 12-2019
Vice President, Specialty Pharmacy Products at Optum

Education

2002 - 2006
Master of Business Administration (MBA) from University of St. Thomas - Opus College of Business
1996 - 2000
Bachelor of Arts in Business (BA) from Bethel University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Minneapolis-St. Paul Area, United States Job Level : Senior Designation : Senior Director, Pharmacy Growth and Affordability at Medica
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Matt

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Matt take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Matt

Personality Compatibility


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