Matt Michaelree

Commander
DISC Type : D

Global Digital Marketing Director | B2B SaaS, Web, Martech & AI | Director+ at Corcentric

Austin, Texas Metropolitan Area, United States

Overview

Matt is a data-driven Digital Marketing Director with over a decade of experience at firms like Dell, USAA, and Corcentric, specializing in B2B SaaS. A graduate of Texas Tech University, he is described by colleagues as creative, tenacious, and professional. He focuses on driving revenue growth using demand generation, ABM, and AI-native systems.

Originally from Texas, Matt has lived in both San Antonio and Austin. In a 2019 interview, he recounted his experience of having to evacuate his Austin apartment with his dog during a fire, highlighting his composure and concern for his neighbors during the crisis.

He recently appeared as a guest on the "Business Schooled Podcast" to discuss how marketers can find their edge using Generative AI.

Personality Overview

Candid & Clear

Impact-Driven

Strong-Willed

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

AI in Marketing
He is an "AI-Native Systems Builder" and recently discussed finding a marketing edge with GenAI on a podcast. He frequently posts about rewiring teams to integrate AI.
Autonomous AI Agents
He is certified in building multi-agent AI systems with CrewAI and enthusiastically posts about the potential of autonomous AI agent armies to be game-changers.
Demand Generation
His career focus is on driving demand, scaling pipeline, and accelerating revenue growth, transforming websites into primary demand engines for his employers.

Media Appearances

Matt has no verified media appearances

Work History

6-2023
Global Digital Marketing Director | B2B SaaS, Web, Martech & AI | Director+ at Corcentric
3-2020 - 2-2023
Director of Digital Marketing and Transformation at MooreCo Inc.
6-2018 - 7-2019
Senior Digital Marketing Strategist at Fahrenheit Marketing
8-2017 - 6-2018
Principal, Growth & Digital Strategy Consultant at Independent Growth & Web Strategy Consulting
12-2015 - 8-2017
Senior Digital Marketing Manager | Performance Marketing, Web Experience, & Analytics at USAA

Education

Bachelor's Degree from Texas Tech University
Growth Marketing Certification (35 Courses; 175 Hours) from CXL

More Information

Social Presence :

Prographics :

Exp : 19 Location : Austin, Texas Metropolitan Area, United States Job Level : Mid-senior Designation : Global Digital Marketing Director | B2B SaaS, Web, Martech & AI | Director+ at Corcentric
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • If convinced, they can reach decisions quite fast.
  • Can Matt take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Matt

Personality Compatibility


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