Matthew Sparkes in

Matthew Sparkes

Pioneer · DISC type isd
Technology Reporter at New Scientist
📍 Greater London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Technology Reporter
Location
Greater London, England, United Kingdom
Personality Overview

How Matthew shows up

Driven But Considerate
Decisive But Friendly
Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Priorities

Topics Matthew cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2021
Technology Reporter
New Scientist
10-2018 - 12-2020
UK Editor
YouGov
10-2018 - 11-2020
Member Board Of Trustees
London Cycling Campaign
10-2017 - 8-2018
UK Public Relations Manager
ofo
6-2016 - 9-2017
Press Officer
Transport for London
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2006
MSc
University of East Anglia
2001 - 2004
BSc
University of East Anglia
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

Other New Scientist Employees

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More profiles

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