Matthew Tasker

Enthusiast
DISC Type : i

Head of Digital Channels and Service Improvement at United Utilities

Altrincham, England, United Kingdom

Overview

Matthew Tasker is the Head of Digital Channels and Service Improvement at United Utilities, focusing on digital customer service, marketing, and user experience. His career spans various digital and marketing roles at companies like British Gas and Smart DCC. He graduated from Loughborough University with a degree in Computing and Management.

Outside of his corporate career, Matthew is deeply involved in community sports as the Chairman of Hale Barns Cricket Club. This demonstrates a strong commitment to leadership in both his professional and personal life, blending strategic oversight with community engagement and a passion for cricket.

He has previous experience in the energy sector, having held roles at British Gas and RWE npower.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Digital Customer Experience
His role focuses on optimizing the customer experience across various digital platforms, including social media and webchat.
Team Development
He frequently shares opportunities for internships and graduate schemes, indicating a passion for nurturing new talent.
Cross-Sector Collaboration
Recently collaborated with digital leads across the water sector to discuss best practices and common challenges.

Media Appearances

Matthew has no verified media appearances

Work History

7-2024
Head of Digital Channels and Service Improvement at United Utilities
7-2019 - 7-2024
Head of Digital Channels at United Utilities
4-2019 - 4-2021
Chairman at Hale Barns Cricket Club
10-2018 - 7-2019
Head of Digital Communications and Social Media at Smart DCC
3-2017 - 9-2018
Digital Manager at United Utilities

Education

2005 - 2009
2:1 from Loughborough University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Altrincham, England, United Kingdom Job Level : Mid-senior Designation : Head of Digital Channels and Service Improvement at United Utilities
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Insights For Selling To Matthew

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matthew is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Matthew

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Matthew move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Matthew take some risk or not?

  • They can take some low-probability risks if needed.

You And Matthew

Personality Compatibility


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