Max Christoff

Go-getter
DISC Type : d

Chief Technology Officer at Everlaw

Berkeley, California, United States

Overview

Max Christoff is the Chief Technology Officer at Everlaw, where he focuses on applying AI to solve complex challenges in the legal sector. A software engineering leader with over 25 years of experience, he previously led the Chrome Browser team at Google and was part of the original launch team for Google Wallet. Colleagues describe him as knowledgeable, visionary, and a strong team player.

Outside of his primary career, Max is involved in education governance, serving as the Vice Chair of the Board of Directors for Black Pine Circle School. He is passionate about building products people love and creating high-performing teams to support that goal, having led teams ranging from 5 to 500 engineers.

Unique fact: Max holds a patent for a system that confirms the physical possession of NFC cards within a mobile digital wallet application.

Personality Overview

Decisive

Challenger

Fast-Paced

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in Legal Tech
As CTO of Everlaw, he is actively defining the company's strategic vision for AI innovation to transform the legal industry.
Browser Technology
He led the Google Chrome Browser engineering team for over five years, focusing on productivity advances for billions of users.
Digital Wallets
He was instrumental in launching Google Wallet in 2011 (now Google Pay) and led the engineering team for contactless payments.

Media Appearances

Max has no verified media appearances

Work History

9-2025
Chief Technology Officer at Everlaw
4-2023
Vice Chair Board of Directors (volunteer) at Black Pine Circle School
8-2025 - 9-2025
Sabbatical at Self-employed
11-2019 - 7-2025
Senior Director of Engineering, Chrome Browser at Google
4-2017 - 11-2019
Director Of Engineering, Google Pay at Google

Education

BA from Columbia University
MA from Princeton University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Berkeley, California, United States Job Level : Leadership Designation : Chief Technology Officer at Everlaw
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Insights For Selling To Max

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Max is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Max

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Max move?

  • Their decision making speed is somewhere in the middle.
  • Can Max take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Max

Personality Compatibility


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