Megan Self in

Megan Self

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Senior Manager, Customer Identity & Engagement at Southwest Airlines
📍 Dallas, Texas, United States

Megan is a marketing technology and data leader at Southwest Airlines, focused on customer identity and data-driven personalization. With a background from The Richards Group and a degree from The University of Dallas, colleagues describe her as a "driven", "strategic", and "talented" marketer.

She has authored articles on emerging digital trends, including the integration of social media with TV advertising and the evolution of mobile loyalty programs.

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Experience
25 Years
Current Role
Senior Manager, Customer Identity & Engagement
Job Level
Middle
Location
Dallas, Texas, United States
Personality Overview

How Megan shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Megan cares about

Marketing Technology
Her current role and professional headline emphasize MarTech. She actively posts about hiring for her MarTech and Customer Data team at Southwest Airlines.
Customer Identity
Her current title is Senior Manager, Customer Identity & Engagement, making this a primary focus of her work in the airline industry.
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Career

Work history

8-2023
Senior Manager, Customer Identity & Engagement
Southwest Airlines
12-2019 - 8-2023
Senior Manager, Digital Experience
Southwest Airlines
4-2005 - 9-2019
Principal, Vice President
The Richards Group
2004 - 2005
Account Supervisor
Javelin Direct
2000 - 2004
Senior Account Executive
Rapp Collins Worldwide
In the press

Media appearances

Ensure Loyalty from Point A to Point B with Southwest Airlines. Featured in Airship
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Education
Bachelor's Degree
The University of Dallas
Education details unavailable
Shawnee Mission East High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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