Megan Self

Sharpshooter
DISC Type : CD

Senior Manager, Customer Identity & Engagement at Southwest Airlines

Dallas, Texas, United States

Overview

Megan is a marketing technology and data leader at Southwest Airlines, focused on customer identity and data-driven personalization. With a background from The Richards Group and a degree from The University of Dallas, colleagues describe her as a "driven", "strategic", and "talented" marketer.


She has authored articles on emerging digital trends, including the integration of social media with TV advertising and the evolution of mobile loyalty programs.

Personality Overview

Rigorous & Demanding

Fast But Analytical

Thorough Evaluator

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Marketing Technology
Her current role and professional headline emphasize MarTech. She actively posts about hiring for her MarTech and Customer Data team at Southwest Airlines.
Customer Identity
Her current title is Senior Manager, Customer Identity & Engagement, making this a primary focus of her work in the airline industry.
Data-Driven Marketing
A core theme throughout her profile, focusing on leveraging analytics, A/B testing, and data intelligence to optimize customer experiences and drive growth.

Media Appearances

Ensure Loyalty from Point A to Point B with Southwest Airlines. Featured in Airship

See Now

Work History

8-2023
Senior Manager, Customer Identity & Engagement at Southwest Airlines
12-2019 - 8-2023
Senior Manager, Digital Experience at Southwest Airlines
4-2005 - 9-2019
Principal, Vice President at The Richards Group
2004 - 2005
Account Supervisor at Javelin Direct
2000 - 2004
Senior Account Executive at Rapp Collins Worldwide

Education

Bachelor's Degree from The University of Dallas
Education details unavailable from Shawnee Mission East High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Dallas, Texas, United States Job Level : Middle Designation : Senior Manager, Customer Identity & Engagement at Southwest Airlines
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Insights For Selling To Megan

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Megan is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Megan

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Megan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Megan take some risk or not?

  • The risks don’t matter much to them.

You And Megan

Personality Compatibility


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