Michael Bendixen

Enigma
DISC Type : Icd

Director, Data Governance at the LEGO Group

Greater Aarhus Area, Denmark

Overview

Michael is a Data Governance Director at the LEGO Group with over 25 years of experience in Data and IT leadership. He specializes in Master Data Management and leading global teams. Colleagues describe him as focused, competent, and a manager with outstanding people skills.

Outside of his direct role, Michael is a strong advocate for the LEGO brand, often sharing company achievements and product news. His personal posts, including one about a LEGO Formula 1 car, suggest an interest in motorsports and the companys playful culture.

He once held an interim Director role for Data Strategy & Development concurrently with his primary position.

Personality Overview

Persuasive & Assertive

Challenger

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Data Governance
As Director, he is responsible for the strategic and functional leadership of Data Governance across the entire LEGO Group to build trust in data.
Master Data Management
This is a core specialty, having led global MDM architecture, solutions, and services in previous leadership roles at GRUNDFOS and NCC.
Global Team Leadership
He has extensive experience managing diverse and virtual teams located across Denmark, Hungary, China, the US, and the Philippines.

Media Appearances

Michael has no verified media appearances

Work History

10-2021
Director, Data Governance at the LEGO Group
2-2024 - 10-2024
Director, Data Strategy & Development (Interim) at the LEGO Group
8-2020 - 9-2021
Data Management and Business Analytics Lead at NCC
2-2015 - 7-2020
Senior Manager & Data Governance Manager, IS Data Management Solutions & Services, IS HR Solutions at GRUNDFOS
7-2010 - 1-2015
Department Head & Data Governance Manager, IS Data Management Solutions at GRUNDFOS

Education

2003 - 2005
Lederuddannelsen from Aarhus Business College
1997 - 2001
Teknonom from Aarhus Tekniske Skole

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Aarhus Area, Denmark Job Level : Mid-senior Designation : Director, Data Governance at the LEGO Group
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Michael

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Michael take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Michael

Personality Compatibility


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