Michael Mathewson

Trailblazer
DISC Type : DI

Vice President, Product Marketing at Integral Ad Science

New York, New York, United States

Overview

Michael has no verified overview

Personality Overview

Assertive

Charismatic

Persuasive

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They prefer to ensure that they are in control of the situation.

Topics They Care About

Michael has no verified topics they care about

Media Appearances

Michael has no verified media appearances

Work History

9-2025
Vice President, Product Marketing at Integral Ad Science
1-2024 - 3-2025
Head of Media Supply Technology, Product Marketing at Amazon
12-2022 - 8-2025
Head of Media Supply and Demand Technology, Product Marketing at Amazon
12-2022 - 1-2024
Principal, Product Marketing at Amazon
8-2020 - 11-2022
Head of Advanced TV & Audio, Product Marketing at Amazon

Education

2003 - 2007
BA from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Product Marketing at Integral Ad Science
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Michael take some risk or not?

  • If necessary, they will be ready to take risks.

You And Michael

Personality Compatibility


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