Michael Ord

Commander
DISC Type : D

VP Sales Performance at Ideagen

London, England, United Kingdom

Overview

Michael Ord is the VP of Sales Performance at Ideagen, focused on deploying generative AI across the global go-to-market organization to boost conversion and velocity. An experienced SaaS sales leader, he has a background from The London School of Economics and is described by colleagues as strategic, innovative, and an outstanding leader.

Outside of his professional life, Michael prioritizes his family, traveling, and walking his dog. He is a proponent of continuous learning and recently took a holiday to Italy, reflecting on his work and new role while away.

After selling Gen-AI solutions to hundreds of enterprise customers, he has now taken on the challenge of leading a deployment himself.

Personality Overview

Impact-Driven

Candid & Clear

Decisive

More than the product, they care about the effectiveness of the product.  They respond well to strong and respectful communication. They like to act fast and expect others to do the same.

Topics They Care About

GTM AI Deployment
His current role involves deploying generative AI use cases across Ideagen's global sales, customer success, and marketing teams to improve performance.
SaaS Sales Leadership
He has a long track record of leading and scaling sales teams at fast-growing tech companies like ContractPodAi, consistently driving results and team growth.
Enterprise Selling
He recently shared that a specific book on enterprise sales should be mandatory reading, indicating a passion for elevating the craft of high-value selling.

Media Appearances

Michael has no verified media appearances

Work History

5-2025
VP Sales Performance at Ideagen
1-2025 - 5-2025
Global VP, Account Management at ContractPodAi
5-2024 - 1-2025
Vice President of Sales - Europe at ContractPodAi
1-2023 - 5-2024
Regional Vice President of Sales at ContractPodAi
3-2022 - 2-2023
Sales Director at ContractPodAi

Education

2015 - 2015
Executive Summer School from The London School of Economics and Political Science (LSE)
2018 - 2019
Barclays Scale Up UK Programme from Cambridge Judge Business School

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : VP Sales Performance at Ideagen
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Insights For Selling To Michael

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Michael is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Michael

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Michael move?

  • They can take decisions very fast if you manage to convince them.
  • Can Michael take some risk or not?

  • The risks don’t matter much to them.

You And Michael

Personality Compatibility


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