Mickey Atkins

Enthusiast
DISC Type : i

President (North Carolina, Georgia, Pennsylvania) at RHA Health Services, LLC

Leander, Texas, United States

Overview

Mickey Atkins is a healthcare executive with nearly 30 years of experience, currently serving as the CEO of RHA Health Services. His career path evolved from a CPA to a CFO for a decade, and subsequently into CEO roles for the last 15 years, specializing in growing community-based healthcare companies backed by both families and private equity. He holds a BBA from Texas State University.

His leadership philosophy centers on building meaningful relationships within communities, moving beyond the role of a service provider to become an integral part of their fabric. He is a hands-on CEO who is heavily involved in daily operations and legislative relationships, advocating for the populations his organizations serve. He resides in Austin, Texas.

He has a proven track record of scaling healthcare companies, including growing one from $50 million to over $200 million and another from $30 million to over $100 million.

Personality Overview

Non-Confrontational

Story Driven

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Healthcare Growth Strategy
Has extensive experience scaling community healthcare companies, often quadrupling revenue through organic growth and strategic acquisitions under private equity ownership.
Private Equity Partnerships
Successfully led multiple healthcare organizations that were held and grown in partnership with private equity firms like Comvest Partners.
Community-Based Care
Focuses on building meaningful relationships within the communities his organizations serve, aiming to be an integral partner rather than just a provider.

Media Appearances

Mickey has no verified media appearances

Work History

8-2023
President (North Carolina, Georgia, Pennsylvania) at RHA Health Services, LLC
9-2021
Founder/Chief Executive Officer at CORE Advisory Team
8-2022 - 8-2023
Chief Executive Officer at Global Behavior Education Alliance LLC
3-2006 - 2-2021
Chief Executive Officer at D&S Residential Services LP
1-1993 - 3-2006
Chief Financial Officer at Girling Health Care

Education

1983 - 1985
Bachelor of Business Administration (BBA) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Leander, Texas, United States Job Level : Junior Designation : President (North Carolina, Georgia, Pennsylvania) at RHA Health Services, LLC
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Insights For Selling To Mickey

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mickey is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mickey

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Mickey move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Mickey take some risk or not?

  • They can take some low-probability risks if needed.

You And Mickey

Personality Compatibility


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