Mike Carbon

Questioner
DISC Type : c

Head of Marketing Solutions Delivery at HSBC

United Kingdom

Overview

Mike Carbon is a global IT leader at HSBC, directing marketing solutions delivery. Armed with an MBA from Warwick Business School and certifications in AI and Azure, he excels at leading international teams to achieve business goals. Colleagues commend him for being professional, calm, positive, and exceptionally diligent in executing complex technology initiatives.

He is a passionate advocate for diversity and inclusion in the tech industry. Mike actively champions these causes by attending events like Black Tech Fest and the Inclusive Awards and serves as a "MANbassador" for the SOLARIS womens leadership network, demonstrating a strong commitment to supporting colleagues from underrepresented groups.

Unique fact: Mike acts as a "MANbassador" within his organization, actively supporting and promoting women in leadership.

Personality Overview

Not Easily Convinced

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Diversity & Inclusion
Actively supports D&I initiatives as a "MANbassador" for a women's network and attends events like Black Tech Fest to promote diverse talent.
AI in Business
Holds an AI Foundation certification and follows the practical challenges of enterprise AI implementation, having attended London's AI Summit.
Global Team Leadership
Has extensive experience leading and unifying large, high-performing technology teams across the UK, US, Asia, and South America.

Media Appearances

Mike has no verified media appearances

Work History

5-2017
Head of Marketing Solutions Delivery at HSBC
1-2013 - 4-2017
Head of Engineering, Publishing Technology Engineering at HSBC
5-2008 - 12-2012
Manager Business Systems at HSBC

Education

MBA from University of Warwick - Warwick Business School
BSc from London Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing Solutions Delivery at HSBC
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Mike

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Mike take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Mike

Personality Compatibility


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