Mike Ferullo

Energizer
DISC Type : I

Marketing Communication Director, Thought Leadership and Research at Empower

Easton, Maryland, United States

Overview

Mike has no verified overview

Personality Overview

Imaginative

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

11-2024
Marketing Communication Director, Thought Leadership and Research at Empower
10-2018 - 8-2023
Managing Editor and Deputy Team Leader, Banking, Securities, Corporate Governance and ESG at Bloomberg Law
5-2015 - 10-2018
Managing Editor, Banking News at Bloomberg BNA
2014 - 2015
Editor, Banking News at Bloomberg BNA
2008 - 2014
Reporter, Banking and Financial Services at Bloomberg BNA

Education

Bachelor of Arts (B.A.) from Seton Hall University
Master’s Degree (M.A.) from James Madison University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Easton, Maryland, United States Job Level : Mid-senior Designation : Marketing Communication Director, Thought Leadership and Research at Empower
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Mike

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Mike take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Mike

Personality Compatibility


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