Mike Fretwell

Enthusiast
DISC Type : i

SVP Mass Retail & Marketing , First Brands Group LLC. at First Brands Group, LLC

Fort Lauderdale, Florida, United States

Overview

Mike has no verified overview

Personality Overview

Non-Confrontational

Consensus Focused

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Mike has no verified topics they care about

Media Appearances

Mike has no verified media appearances

Work History

8-2024
SVP Mass Retail & Marketing , First Brands Group LLC. at First Brands Group, LLC
1-2023 - 1-2025
Vice President, Global Wipers at First Brands Group, LLC
3-2021 - 1-2023
President at Pylon
10-2018 - 3-2021
Chief Marketing Officer at Pylon
4-2018 - 10-2018
Managing Director at Edge Consumer Brands

Education

Bachelor of Science (BS) from University of Tennessee, Knoxville

More Information

Social Presence :

Prographics :

Exp : 24 Location : Fort Lauderdale, Florida, United States Job Level : Leadership Designation : SVP Mass Retail & Marketing , First Brands Group LLC. at First Brands Group, LLC
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Insights For Selling To Mike

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mike is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Mike

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Mike move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Mike take some risk or not?

  • They can take some low-probability risks if needed.

You And Mike

Personality Compatibility


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