Morten Syversen

Supporter
DISC Type : s

Commercial Director International Buying at Currys plc

Oslo, Oslo, Norway

Overview

Morten Syversen is the Chief Brand & Digital Officer at Elkjøp Nordic, where he has worked since 1998. He leads brand, marketing, digital, analytics, and e-commerce activities across the Nordics. His extensive career within the Currys plc group includes roles as Nordic Category Director for Computing and various other international commercial positions, leveraging his Masters in Business and Economics.

No publicly available information was found regarding Morten Syversens personal life, hobbies, or non-work-related activities.

He is leading Elkjøps initiative to create a customer-first approach for AI PCs, a program called "More PC. "

Personality Overview

Risk-averse

Social Proof Driven

Procedural

They prefer to follow rules and procedures.  They get along well with all people. They are unlikely to become strong champions as they don't prefer pushing other people.

Topics They Care About

Retail Digital Transformation
As Chief Brand & Digital Officer, he spearheads e-commerce, digital, and analytics, focusing on creating a seamless omnichannel customer experience combining physical stores and online.
AI in Retail
He is actively promoting Elkjøp’s new customer-first approach on how to get more out of AI PCs, showing a clear focus on integrating new technology into their offerings.
Customer Experience
He emphasizes using data and insight to understand customer needs and create personalized, optimal shopping experiences.

Media Appearances

Morten has no verified media appearances

Work History

5-2011 - 11-2012
Commercial Director International Buying at Currys plc
5-2006 - 5-2011
International Buying Director at Currys plc
2004 - 2006
Managing Director at PC City Sverige AB
1-2002 - 1-2004
European Buying Director at Currys plc
10-1998 - 12-2003
Buying Director Computing at Elkjøp Nordic AS (part of Currys plc)

Education

1992 - 1996
Master of Business and Economics from BI Norwegian Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Oslo, Oslo, Norway Job Level : N/A Designation : Commercial Director International Buying at Currys plc
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Insights For Selling To Morten

During A Call Or A Meeting

DO's

  • Show willingness to accommodating their needs or requests
  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.
  • Don’t rush them to make quick decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Morten is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Morten

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Morten move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Morten take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Morten

Personality Compatibility


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