Richard Boyask

Energizer
DISC Type : I

Head of Central Merchandise Planning at Currys plc

London, England, United Kingdom

Overview

Richard Boyask is a retail expert with over 30 years of experience, currently serving as the Head of Central Merchandise Planning at Currys. A graduate of Royal Holloway, University of London, he specializes in transforming commercial systems and implementing data-driven solutions to enhance profitability.

He established a key partnership with Infosys to successfully relocate Currys Central Planning operations from the UK to India, achieving significant cost efficiencies.

Personality Overview

Full Of Energy

Informal

Imaginative

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Merchandise Transformation
With over 30 years in retail, he focuses on evolving merchandise planning and commercial systems to boost efficiency and innovation.
Global Team Building
He successfully built and leads a high-performing hybrid team that operates seamlessly across the UK and India.
AI Enablement
Actively supports his team's growth by facilitating AI learning programs to improve business performance and individual skills.

Media Appearances

Richard has no verified media appearances

Work History

4-2020
Head of Central Merchandise Planning at Currys plc
11-2011 - 4-2020
Head of Merchandising at Currys plc
9-2004 - 11-2011
Merchandise Manager at TJX EUROPE
3-2002 - 9-2004
Senior Merchandiser at BHS
9-1995 - 8-2000
Merchandise Controller at Bay Trading Ltd

Education

1987 - 1990
BA from Royal Holloway, University of London
1979 - 1986
Education details unavailable from Davenant

More Information

Social Presence :

Prographics :

Exp : 33 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Central Merchandise Planning at Currys plc
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Insights For Selling To Richard

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Richard is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Richard

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Richard move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Richard take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Richard

Personality Compatibility


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