Murad Baig

Pioneer
DISC Type : DSI

Leading strategy for Private Credit, Specialised Finance (Auto & Equipment) and Lending Ecosystem at FIS

London, England, United Kingdom

Overview

Murad Baig leads strategy at FIS for private credit and specialized finance, focusing on driving growth through data and AI. Described by colleagues as a "visionary" and "proactive" leader, he previously grew a SaaS venture at NETSOL and advised on FinTech at Deloitte. He holds an EMBA from Cass Business School.

While a senior corporate leader, he also served as an Entrepreneur in Residence for a venture capital firm, advising on early-stage FinTech and AI investments.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Private Credit Tech
He advocates for unifying loan and fund administration systems, believing the next edge for private credit firms is a single, clean operational chain from loan to NAV.
Future of Leasing
From recent conference discussions, he believes the sector's future demands a unified asset lifecycle, stating firms can't use yesterday's technology to run tomorrow's business.
AI in FinTech
He leverages AI-led go-to-market strategies to accelerate product growth and holds a specific certification in AI Product Management.

Media Appearances

Murad has no verified media appearances

Work History

1-2024
Leading strategy for Private Credit, Specialised Finance (Auto & Equipment) and Lending Ecosystem at FIS
4-2023 - 12-2023
Strategic Advisor at CA Auto Bank
1-2023 - 9-2023
Entrepreneur in Residence at Illuminate Financial
3-2018 - 12-2022
Chief Product Officer & Global Chief Innovation Officer at NETSOL Technologies Inc.
1-2015 - 2-2018
Associate Director Disruptive Technologies Financial Services at Deloitte UK

Education

2003 - 2005
EMBA from Cass Business School
1990 - 1993
Bachelor's degree from King's College London

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : Leading strategy for Private Credit, Specialised Finance (Auto & Equipment) and Lending Ecosystem at FIS
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Insights For Selling To Murad

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Murad is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Murad

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Murad move?

  • They are generally fast movers and can take quick decisions
  • Can Murad take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Murad

Personality Compatibility


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