Nadia Assi

Inquirer
DISC Type : dc

European Marketing Director at Montblanc

United Kingdom

Overview

Nadia Assi is the European Marketing Director at Montblanc, where she has built a long-term career progressing through various marketing and communications roles. She holds a Bachelor of Business Administration and is described as having a deep sense of ownership for every project she undertakes.

Her professional persona is characterized by passion and diligence, two traits she believes drive her to support her teams and add value to the brands she represents. She appreciates quality and sees projects through to completion down to the smallest detail.

Nadia has spent a significant portion of her career within the Richemont group, starting as a coordinator for the prestigious Salon International de la Haute Horlogerie.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Brand Storytelling
Her recent activity focuses on celebrating the 100th anniversary of the Montblanc Meisterstück, emphasizing the heritage and artistry behind the iconic product.
Luxury Collaborations
She highlights strategic partnerships, such as the collaboration with Ferrari, to create exclusive, high-value products and marketing campaigns.
Fine Watchmaking
She actively promotes Montblanc's timepiece novelties and involvement in major industry events like "Watches and Wonders Geneva, " underscoring a commitment to horological excellence.

Media Appearances

Nadia has no verified media appearances

Work History

11-2024
European Marketing Director at Montblanc
5-2022
Head of Marketing & Brand Communications at Montblanc
4-2020 - 5-2022
Senior Marketing Manager at Montblanc
9-2018 - 3-2019
Salon International de la Haute Horlogerie (SIHH) Coordinator at Richemont
4-2017 - 7-2018
Regional PR and Media Manager MEIA at Montblanc

Education

2007 - 2010
Bachelors of Business Administration from London South Bank University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : European Marketing Director at Montblanc
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Insights For Selling To Nadia

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nadia is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nadia

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nadia move?

  • Their decision making speed is somewhere in the middle.
  • Can Nadia take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nadia

Personality Compatibility


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