Nathan Metcalfe

Pioneer
DISC Type : sid

Head of Commercial Operations - Media & Insight at Asda

Greater Leeds Area, United Kingdom

Overview

Nathan Metcalfe is the Head of Commercial Operations for Media & Insight at Asda, where he leads the recently launched LS Eleven Media Services. He is focused on the commercial growth of Asdas retail media network. He holds a Bachelor of Arts from Leeds Beckett University.

Outside of work, Nathan has a long history with rugby league, having played for two decades. He recently channeled his athletic background into fundraising, training for and completing a marathon with a long-time friend and teammate to support a charitable cause.

After playing rugby league for 20 years, he and his best mate ran the Leeds Marathon for charity, a challenge they noted was far outside their usual skill set.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Retail Media
He is leading the launch and growth of Asda's new retail media network, LS Eleven Media Services, aiming to build a top-tier media offering for suppliers.
Commercial Growth
His role as Head of Commercial Operations is centered on driving growth and building upon the media offering for Asda's partners and suppliers.
MND Fundraising
He recently ran the Rob Burrow Leeds Marathon to raise money for the Motor Neurone Disease (MND) Association, showing a personal commitment to this cause.

Media Appearances

Nathan has no verified media appearances

Work History

5-2024
Head of Commercial Operations - Media & Insight at Asda
1-2024 - 5-2024
Senior Manager Commercial Operations – AMP at Asda
6-2022 - 1-2024
Senior Manager - ASDA Media Partnerships at Asda
1-2017 - 10-2017
Client Director - UK at Audit Partnership
11-2014 - 1-2017
Senior Client Manager - ASDA at Audit Partnership

Education

1999 - 2003
Bachelor of Arts - BA from Leeds Beckett University
1991 - 1998
Education details unavailable from Lancaster Royal Grammar School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Head of Commercial Operations - Media & Insight at Asda
URL has been copied!

Insights For Selling To Nathan

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nathan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Nathan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Nathan move?

  • They are generally fast movers and can take quick decisions
  • Can Nathan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Nathan

Personality Compatibility


Other Asda Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.