Nick Andrews in

Nick Andrews

Trailblazer · DISC type DI
Group Head of SEO at Kingfisher plc
📍 London, England, United Kingdom

Nick is the Group Head of SEO at Kingfisher plc, with over 15 years of digital marketing experience at top retail brands like M&S and Moonpig. He holds a CMI Level 5 Award in Leadership and Management, and colleagues describe him as strategic, innovative, and a fantastic manager.

Outside of his primary role, Nick is deeply embedded in the digital marketing community, frequently attending conferences like eTail London to stay current on topics like AI. He once took a three-month career break to prioritize spending time with his family, highlighting his value for work-life balance.

He has served for over 10 years as a judge for Europes leading digital marketing and ecommerce awards.

Read the full overview →
Experience
7 Years
Current Role
Group Head of SEO
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Nick shows up

Informal
Values Relationships
Friendly But Fast

They will bat for you if they come to believe in you. They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Priorities

Topics Nick cares about

Retail SEO Strategy
He leads SEO strategy for major retail banners like B&Q and Screwfix and has extensive experience with brands including M&S, Moonpig, and Debenhams.
Digital Innovation
He actively attends industry conferences like eTail and RetailJam, noting AI as a key topic of interest and its application across retail journeys.
+4 more topics Login to view topics
Career

Work history

8-2024
Group Head of SEO
Kingfisher plc
2-2023 - 4-2024
Head of Acquisition (Buyagift & Red Letter Days)
Moonpig
11-2022 - 1-2023
Career Break
n/a
Marks and Spencer
Full-time
12-2013 - 11-2018
Senior Ecommerce Marketing Manager (SEO & PPC)
Debenhams
In the press

Media appearances

Judge – Nick Andrews, Group Head of SEO, Kingfisher plc. Featured in UK Search Awards
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Judge – Nick Andrews, Group Head of SEO, Kingfisher plc. Featured in European Search Awards
+2 more appearances Login to view media
Education
Bachelor's Degree
Bournemouth University
Education details unavailable
Aylesbury Grammar School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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