Nick Buckley

Enigma
DISC Type : cid

European Vice President, Marketing at The Coca-Cola Company

United Kingdom

Overview

Nick Buckley is the European Vice President of Marketing at The Coca-Cola Company, where he leads functions including digital strategy, media, and sponsorships. A digital transformation expert from his previous roles at LOréal, he holds an MA from the London College of Fashion.

He is passionate about purpose-driven marketing, championing corporate initiatives related to mental health awareness and environmental sustainability. His recent work on major sports sponsorships suggests a keen interest in connecting brands with large-scale cultural events like football.

He recently led the team that reunited Coca-Cola with The Premier League as its Official Soft Drink Partner for the 2025/26 season.

Personality Overview

Challenger

Fast Follower

Hard To Convince

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Major Brand Partnerships
He is leading Coca-Cola's significant, multi-year partnership with The Premier League, highlighting his focus on large-scale strategic alliances.
Digital Transformation
His career includes multiple Chief Digital Officer roles at L'Oréal, showing a deep expertise in driving digital-first marketing and business growth.
Purpose-Driven Marketing
He expresses pride in working for brands that support causes like mental health and have strong environmental credentials, indicating a personal value for corporate responsibility.

Media Appearances

Nick has no verified media appearances

Work History

12-2024
European Vice President, Marketing at The Coca-Cola Company
8-2022 - 12-2024
Chief Digital & Marketing Officer, Europe, L’Oréal Consumer Products Division at L'Oréal
1-2019 - 8-2022
Chief Marketing Officer, L'Oréal Nordics at L'Oréal
1-2017 - 1-2019
Chief Digital Officer UK & Ireland at L'Oréal
1-2016 - 1-2017
Group Director of Digital at L'Oréal

Education

2005 - 2006
MA from London College of Fashion, University of the Arts London
2002 - 2005
Bsc from UWIC

More Information

Social Presence :

Prographics :

Exp : 20 Location : United Kingdom Job Level : Senior Designation : European Vice President, Marketing at The Coca-Cola Company
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nick

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nick take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nick

Personality Compatibility


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