Nick Hopkins

Doer
DISC Type : ds

Chief Product Officer at Hibu

King of Prussia, Pennsylvania, United States

Overview

Nick Hopkins is the Chief Product Officer at Hibu, leading product strategy for digital marketing solutions. With a background in software development and a Masters degree from The Johns Hopkins University, he specializes in taking products from concept to global launch. Colleagues describe him as a visionary, innovative, and knowledgeable leader.

Nick maintains a deep interest in foundational technology, stemming from his academic background in subjects like Algorithms and Communications Theory. He is focused on how core principles of technology and computer science can be applied to solve business challenges and drive innovation in the digital marketing space.

Unique fact: He successfully managed and rapidly grew a digital product portfolio valued at over $280 million in annual revenue.

Personality Overview

Risk-Accepting

Fast-paced

Strategic Planner

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

SMB Digital Marketing
His entire career, especially at Hibu, focuses on creating and managing digital marketing solutions (search, social, display) specifically for small and medium-sized businesses.
Martech Partnerships
He has led Hibu's efforts to partner with top global advertising networks like Google, Meta, Microsoft, and Amazon to deliver more value to clients.
Bringing Products to Market
His profile highlights a strength in creating product strategies and leading GTM execution with internal tech teams, strategic partners, and sales organizations.

Media Appearances

Nick Hopkins | Hibu. Featured in Hibu Blog

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Hibu Introduces “Hibu Assistant”. Featured in PR.com

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Why does all your digital marketing need to work together? – Hibu Podcast Clip. Featured in Facebook

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Work History

7-2024
Chief Product Officer at Hibu
6-2023 - 7-2024
VP Product Strategy & Development at Hibu
10-2011
AVP, Digital Product Management at Hibu Inc
3-2007 - 10-2011
Director of Advertising Product Management at NAVTEQ and Nokia
11-2004 - 3-2007
Vice President of Product Management at NAVTEQ and Nokia

Education

1984 - 1988
MS from The Johns Hopkins University
1978 - 1982
BA from Franklin & Marshall College

More Information

Social Presence :

Prographics :

Exp : 22 Location : King of Prussia, Pennsylvania, United States Job Level : Leadership Designation : Chief Product Officer at Hibu
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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