Nicola Anzarouth

Observer
DISC Type : ci

Director Strategy, B2B and Data at Harte Hanks

Greater Oxford Area, United Kingdom

Overview

Nicola Anzarouth is the Director of Strategy, B2B, and Data at Harte Hanks, where she helps global organizations build data roadmaps to meet commercial goals. She specializes in extracting, interpreting, and visualizing insights from large datasets to influence business strategy. Nicola is a graduate of the University of Strathclydes Business School.

Outside of her professional life, Nicola enjoys spending time with her young family, traveling to new countries, and staying active by running.

She is a true believer in the power of data, loving the process of uncovering hidden insights to guide decisions.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Data-Driven Strategy
Her entire career focuses on building data roadmaps and using insights to influence business strategy and achieve commercial objectives.
B2B Buyer Journey
She has spoken about the challenges and complexities of the modern B2B buyer's journey, indicating a deep interest in optimizing this process.
Data Visualization
She explicitly states that she loves to visualize hidden insights within large data sets to make them understandable and actionable.

Media Appearances

Nicola has no verified media appearances

Work History

3-2022
Director Strategy, B2B and Data at Harte Hanks
12-2021 - 3-2022
Senior Data Solutions Strategist at Harte Hanks
10-2017 - 12-2021
Data Strategist at Harte Hanks
10-2013 - 10-2017
Senior Data Analyst at The Marketing Practice
4-2012 - 10-2013
Product Manager at Walgreens Boots Alliance

Education

2000 - 2004
BA Hons Business School from University of Strathclyde

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Director Strategy, B2B and Data at Harte Hanks
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nicola

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They like to analyze well and then make their decisions.
  • Can Nicola take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Nicola

Personality Compatibility


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