Nicole Jardim

Activist
DISC Type : Cd

Brand / Marketing Senior Manager – Gillette / Grooming at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Nicole Jardim is the Marketing Director for Gillette at Procter & Gamble in Brazil, bringing over 15 years of CPG experience. She is known for her data-driven strategies in brand building and business turnarounds. She holds a degree in Social Communication from Universidade Estadual de Campinas (Unicamp).

She is passionate about creating strong, inspiring organizational cultures and transforming the work environment into a more relevant place for everyone. A dedicated mentor, she actively participates in programs aimed at developing and empowering new talent within her company, reflecting her passion for cultivating people.

In August 2023, she was promoted to lead the iconic Gillette brand for the entirety of Brazil.

Personality Overview

Perfectionist

Value Conscious

Logical And Quick

They care equally about the product and its potential impact.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Brand Building
Her career is centered on building and revitalizing major CPG brands, including Gillette and Venus, through strategic leadership and visionary marketing.
Organizational Culture
She leads the P&G Brand Culture Pillar and frequently expresses her passion for fostering an inspiring and positive work environment for all employees.
Mentorship & Development
Actively serves as a mentor in P&G's affirmative action training programs, demonstrating a deep commitment to developing people and nurturing future leaders.

Media Appearances

Nicole has no verified media appearances

Work History

10-2024
Brand / Marketing Senior Manager – Gillette / Grooming at Procter & Gamble
6-2022 - 9-2024
Brand / Marketing Senior Manager – Gillette Venus Female Grooming and Beard Care at Procter & Gamble
6-2020 - 5-2022
Brand / Marketing Senior Manager – In-Store- Merchandising – Growth Marketing – FMOT at Procter & Gamble
7-2009 - 3-2010
Sales Coordinator – Seasonal Christmas´ Kits Sadia at BRF
8-2008 - 6-2009
Sales Internship – Sadia – BRF/Sadia at BRF

Education

Pós Graduação from ESPM Escola Superior de Propaganda e Marketing
Social Communication from Universidade Estadual de Campinas (Unicamp)

More Information

Social Presence :

Prographics :

Exp : 6 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Brand / Marketing Senior Manager – Gillette / Grooming at Procter & Gamble
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Nicole

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicole take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Nicole

Personality Compatibility


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