Nicole Joseph in

Nicole Joseph

Observer · DISC type ic
Head of Brand at Macmillan Cancer Support
📍 London, England, United Kingdom

Nicole is a strategic brand leader with 25 years of experience in fashion and omnichannel retail. After 13 years in senior international roles driving brand transformation at Marks and Spencer, she now serves as the Head of Brand for Macmillan Cancer Support. She holds a Bachelors degree from the University of the Arts London.

Her career trajectory from a major commercial retailer to a leading UK charity suggests a strong personal commitment to mission-driven work. She has a deep appreciation for brands that connect authentically with customers, a theme that has been central to her entire professional journey.

After over a decade shaping global brand strategy at M&S, she pivoted her extensive commercial expertise to the non-profit sector.

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Experience
24 Years
Current Role
Head of Brand
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Nicole shows up

Example Seeker
Value Driven
Assertive

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Priorities

Topics Nicole cares about

International Branding
Directed brand strategy across 24 international markets for Marks and Spencer, developing scalable frameworks for global consistency and local relevance.
Holistic Customer Experience
Focuses on the end-to-end customer journey, from in-store visual merchandising to digital engagement, to create immersive and coherent brand stories.
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Career

Work history

12-2025
Head of Brand
Macmillan Cancer Support
10-2024 - 2-2025
Head of Brand - International
Marks and Spencer
3-2024 - 10-2024
Head of Brand & Customer Experience - India (Secondment)
Marks and Spencer Reliance India Private Limited
1-2023 - 3-2024
Senior Brand & Customer Lead (Project - Based)
Marks and Spencer
9-2019 - 1-2023
Head of Store Experience - International
Marks and Spencer
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2004
Bachelor's degree
University of the Arts London
1999 - 2001
GNVQ Advanced
William Morris Academy
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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