Nicole Joseph

Observer
DISC Type : ic

Head of Brand at Macmillan Cancer Support

London, England, United Kingdom

Overview

Nicole is a strategic brand leader with 25 years of experience in fashion and omnichannel retail. After 13 years in senior international roles driving brand transformation at Marks and Spencer, she now serves as the Head of Brand for Macmillan Cancer Support. She holds a Bachelors degree from the University of the Arts London.

Her career trajectory from a major commercial retailer to a leading UK charity suggests a strong personal commitment to mission-driven work. She has a deep appreciation for brands that connect authentically with customers, a theme that has been central to her entire professional journey.

After over a decade shaping global brand strategy at M&S, she pivoted her extensive commercial expertise to the non-profit sector.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

International Branding
Directed brand strategy across 24 international markets for Marks and Spencer, developing scalable frameworks for global consistency and local relevance.
Holistic Customer Experience
Focuses on the end-to-end customer journey, from in-store visual merchandising to digital engagement, to create immersive and coherent brand stories.
Non-Profit Brand Strategy
Demonstrates a clear interest in applying commercial brand expertise to the charity sector through her current leadership role at Macmillan Cancer Support.

Media Appearances

Nicole has no verified media appearances

Work History

12-2025
Head of Brand at Macmillan Cancer Support
10-2024 - 2-2025
Head of Brand - International at Marks and Spencer
3-2024 - 10-2024
Head of Brand & Customer Experience - India (Secondment) at Marks and Spencer Reliance India Private Limited
1-2023 - 3-2024
Senior Brand & Customer Lead (Project - Based) at Marks and Spencer
9-2019 - 1-2023
Head of Store Experience - International at Marks and Spencer

Education

2001 - 2004
Bachelor's degree from University of the Arts London
1999 - 2001
GNVQ Advanced from William Morris Academy

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand at Macmillan Cancer Support
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nicole

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Nicole take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nicole

Personality Compatibility


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