Nikita Saxena

Observer
DISC Type : ci

Head of Digital Marketing at JSW Steel

Mumbai, Maharashtra, India

Overview

Nikita Saxena is the Head of Digital Marketing at JSW Steel, leveraging over a decade of experience in translating business objectives into digital strategies. After a long tenure in senior agency roles, including at Mindshare, she now leads digital efforts for the steel conglomerate. People who have worked with her describe her as diligent and hard working.

Her career is marked by a consistent focus on data-driven, full-funnel marketing, with expertise in e-commerce, performance marketing, and lead generation.

Personality Overview

Value Driven

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Full-Funnel Marketing
Her professional headline is "Data Driven| Full Funnel| Digital Marketer, " indicating a core focus on managing the entire customer journey.
E-commerce Growth
She lists e-commerce as a key specialty and has direct experience in lead generation for online business from her time at IndiaFirst Life Insurance.
Agency-to-Brand Transition
[Predicted] Her recent move from a seven-year stint at Mindshare to JSW Steel suggests a focus on applying agency expertise to a brand-side leadership role.

Media Appearances

Nikita Saxena appointed Head of Digital Marketing at JSW Steel. Featured in Exchange4Media

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Nikita Saxena joins JSW Steel as Head of Digital Marketing. Featured in Afaqs.com

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Work History

4-2025
Head of Digital Marketing at JSW Steel
1-2018
Senior Media Director at Mindshare
7-2016 - 12-2017
Associate Media Director at Neo@Ogilvy
7-2013 - 1-2016
Group Head at IndiaFirst Life Insurance Company Limited
10-2010 - 10-2012
Sr. Manager- Client Servicing at Interactive Avenues

Education

2004 - 2006
PGDBA

More Information

Social Presence :

Prographics :

Exp : 18 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Digital Marketing at JSW Steel
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Insights For Selling To Nikita

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikita is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Nikita

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Nikita move?

  • They like to analyze well and then make their decisions.
  • Can Nikita take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Nikita

Personality Compatibility


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