Nikita Saxena in

Nikita Saxena

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Head of Digital Marketing at JSW Steel
📍 Mumbai, Maharashtra, India

Nikita Saxena is the Head of Digital Marketing at JSW Steel, leveraging over a decade of experience in translating business objectives into digital strategies. After a long tenure in senior agency roles, including at Mindshare, she now leads digital efforts for the steel conglomerate. People who have worked with her describe her as diligent and hard working.

Her career is marked by a consistent focus on data-driven, full-funnel marketing, with expertise in e-commerce, performance marketing, and lead generation.

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Experience
18 Years
Current Role
Head of Digital Marketing
Job Level
Mid-senior
Location
Mumbai, Maharashtra, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nikita cares about

Full-Funnel Marketing
Her professional headline is "Data Driven| Full Funnel| Digital Marketer, " indicating a core focus on managing the entire customer journey.
E-commerce Growth
She lists e-commerce as a key specialty and has direct experience in lead generation for online business from her time at IndiaFirst Life Insurance.
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Career

Work history

4-2025
Head of Digital Marketing
JSW Steel
1-2018
Senior Media Director
Mindshare
7-2016 - 12-2017
Associate Media Director
Neo@Ogilvy
7-2013 - 1-2016
Group Head
IndiaFirst Life Insurance Company Limited
10-2010 - 10-2012
Sr. Manager- Client Servicing
Interactive Avenues
In the press

Media appearances

Nikita Saxena appointed Head of Digital Marketing at JSW Steel. Featured in Exchange4Media
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Nikita Saxena joins JSW Steel as Head of Digital Marketing. Featured in Afaqs.com
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Education
2004 - 2006
PGDBA
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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